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Marketing I Love – Piperlime
by G.B. Oliver If you have ever visited the online store, Piperlime, they do something I think is really smart. They know times are tough right now, so they have a category on their site called “Girl...
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Promotional Emails That Get My Attention (and ones that don’t)
by G.B. Oliver I get a lot of promotional emails from stores such as Old Navy, Gap, to name a few. I subscribed for them, so that’s okay. I thought I would point out a few tips on how to effectively...
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Why Clever Product Names Can Sometimes Work
by G.B. Oliver The other day I was on a clothing site called LuLus, whose fashions are obviously aimed at young women. I was looking at the purses and noticed that they were all labeled with very...
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Marketing I Love – Philosophy
by G.B. Oliver If you are not familiar with the line of skin care, bath and fragrance products called Philosophy, you definitely should check them out because they do branding really well, especially...
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Want to Make More Sales? Then Take Your Products Up a Notch!
by G.B. Oliver I’ve never understood why people just do copycat products. Granted, it makes business sense (although, not really ethical) to jump on someone’s proven success, but I have to think your...
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Products I Love – February 2013
by G.B. Oliver I love smart and innovative product design for many reasons. One, it is inspiring. Two, it always gets publicity. Three, social media followers love spreading the word. Four, it sells! I...
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Be Careful About Sharing Your “Success” Tips – Your Competition is Listening
by G.B. Oliver I was on one a popular online store’s forums the other day where sellers talk to each other and share information. Here, I frequently see sellers who make grand declarations such as...
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Google Trends – Product Search Phrases On The Rise
by G.B. Oliver ★ THIS BLOG POST WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP I love looking at Google Trends and seeing which search phrases are popular, but also which ones are on...
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4 Social Media Sites You May Not Be Using … But Should
by G.B. Oliver When you think social media, the top sites always come up Facebook (750 million users), Twitter (250 million users), Linked In (110 million users), Pinterest (85 million users). But...
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4 Tips to Ensure Customers Stay on Your Email List
by G.B. Oliver One of the biggest revenue streams for any online business is repeat customers. Once someone has bought from you, if they are happy, it would seem obvious that they would likely buy from...
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3 Easy Ways to Find Inspiration for New Products
by G.B. Oliver Everyone wants to come up with that next great product idea. So how do you find the innovator in you and either start or identify that next big trend? Try these tips to get inspired....
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Marketing I Love – Piperlime
by G.B. Oliver If you have ever visited the online store, Piperlime, they do something I think is really smart. They know times are tough right now, so they have a category on their site called “Girl...
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93 Awesome Marketing Ideas for October
by Gail Oliver, Online Consultant Aren’t you happy fall is here? So am I and October brings a ton of opportunities for your small business. My monthly Marketing Calendar & Planner is a great way to...
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How to Get People to Promote Your Online Shop
by Gail Oliver, Online Marketing Consultant If you want someone to do something for you, you have to do something for them. I can’t tell you how many people email me asking me to promote their app or...
View ArticleSunday Marketing Blast
Enjoy another Sunday marketing blast with ideas and inspiration for small businesses. Sales channels … Amazon is the first place that 54% of US consumers go to when shopping online, according to a...
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